jc-renJames Cracknell OBE has become a long term ambassador for Renault Kadjar. In his role, the double Olympic gold medallist-turned-adventurer will support Renault-featured events throughout the UK, including Men’s Health magazine’s ‘Survival of the Fittest’ races.

James Boyer, Marketing Director, Renault UK said: “We are delighted to have James Cracknell on board as an ambassador for the Renault Kadjar. There is a great fit between James and Kadjar – he embodies the adventurous essence of the car, having taken on some of the world’s biggest challenges both personally and in sport.”

In one of the first showings of this partnership, Cracknell has filmed a number of daring idents with the Renault Kadjar around Snowdonia National Park, Wales, which viewers will be able watch on the Discovery Channel, airing from 1st April 2016.